Rail industry launches commuter rewards platform to entice customers back now that work from home restrictions have lifted
To help commuters make the most of their journeys back to work, now the restrictions have lifted, the rail industry has launched a national commuter rewards website to help rail users make the most of their ‘me-time’ on the train and long awaited catch up with friends/colleagues after work.
According to a poll from the rail industry 48% of those working from home had been feeling the effects of ‘work from home fatigue’, with this resulting in less motivation (33%), finding it harder to focus (23%) and poorer sleep (25%). Almost half (48%) of those that were working from home whilst the work from home restrictions were in place have said that they hope to return to their place of work 2-3 times a week now the restrictions have been lifted.
Since the work from home restrictions were removed last week, peak journeys have increased by 5%. Train companies will be monitoring timetables and in the coming weeks, stepping up the number of trains they run in a way that reflects demand to help passengers travel with confidence.
Train companies have been working together on various incentives to support commuters as they begin to return to the office. Last June the industry worked with the Department for Transport to introduce the Flexi Season ticket, which provides commuters with a minimum of 20% discount on an equivalent Monthly Season, to give them the freedom and flexibility to divide their time between home and the office, if travelling during peak times 2-3 times a week. Rail users can also amend a booked journey, fee free, up until 6pm the day before should their travel plans change with the Book with Confidence initiative.
With commuters revealing that learning a new skill (34%), escaping with a good book (27%) and having time to meditate (27%) would be beneficial to self-improvement the rail industry has teamed up with the likes of FutureLearn, The Mindfulness App, audiobooks and more to offer customers free and discounted perks to help them make the most of their ‘me-time’ when they commute. Other perks include free and discounted food and hot drinks on-the-go food brands like Pure and Greggs.
Jacqueline Starr, CEO at Rail Delivery Group, explained: “Taking the train is more than just a journey – it benefits the environment, economy and local businesses. To encourage and support commuter’s as they return, the rail industry has launched a new commuter rewards website offering free hot drinks, mindfulness, course upgrades, music streaming, audiobooks and more to help enhance customers on-train and at destination experiences.”
Spencer Craig, CEO at Pure, said: “Like most businesses that rely on the commuter market we saw our customer base drop by over 50% due to the work from home restrictions coming in to force, and rail commuters no longer coming into the city. We’re delighted to be working with the rail industry on their commuter rewards platform and look forward to welcoming customers back and providing them with delicious, nutritious meals and drinks on the go.”
The rail industry is helping people travel and book with confidence by providing better journey information about busier trains and alternative routes, boosting cleaning, ensuring carriages are well ventilated and helping them change a booked journey fee free should their circumstances change.
To take advantage of the free and discounted rewards rail commuters just need to sign up to nationalrail.co.uk/commuter and pick the rewards they want.
Notes to editors
New commuter site will go live at 6am on Thursday 27th January
Peak journeys between Thursday 20th January 2022 - Monday 24th January 2022 have increased by 5%
Poll conducted by the rail industry on 17th January